Event Details

Join us online and discover what aspects and initiatives attract Gen Z to a company. 

Generation Z, born between 1997 and 2012, is the youngest generation in the workforce. As the first fully digital native generation, they bring a unique perspective to the workplace. But how can you attract and retain this group of talented individuals to your company?

Join our webinar to learn the latest strategies for attracting Gen Z to your company. Our expert panel will discuss the following topics:

What you'll learn:

  1. Company Culture: Gen Z values diversity, inclusion, and social responsibility. Learn how to create a company culture that aligns with their values and attracts them to your organization.
  2. Communication: Gen Z is used to instant communication and prefers texting and messaging to email. Learn how to adapt your communication style to meet their needs.
  3. Benefits and Perks: Gen Z values work-life balance, flexible schedules, and unique benefits like mental health days. Learn how to create a benefits package that appeals to their needs.
  4. Career Development: Gen Z is ambitious and values career growth opportunities. Learn how to create a career development plan that aligns with their goals and helps them grow within your organization.
  5. Recruitment Strategies: Gen Z is more likely to use social media to search for jobs than any other generation. Learn how to use social media and other digital platforms to attract top talent.

Don't miss this opportunity to learn how to attract and retain Gen Z talent to your organization. Register now!


2:00 PM - 2:05 PM
Event Introduction
An overview of the event and LGBT Great.
2:05 PM - 2:25 PM
Learning Seminar
We'll be sharing our findings on Gen Z on how to attract their interest and retain it. We'll be providing examples as to which companies have succeeded.
2:25 PM - 2:30 PM


  • Hector Bustillos (Marketing and Events Manager at LGBT Great)

    Hector Bustillos

    Marketing and Events Manager at LGBT Great


    Hector joins LGBT Great from Restwell Sleep Products, western Canada’s largest mattress manufacturing company based in Vancouver, Canada where he served as the marketing manager.

    There he was able to rebrand the company’s 30-year-old logo and brand, and effectively redesign its three corporate and product websites. Hector has a background in UX/UI design and has primarily worked in the areas of branding, marketing, and website development.

    Before Restwell, he worked with Canada’s biggest orthotics company, as a digital content coordinator to help increase sales on their e-commerce store.

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  • Shreyas Dutta (Research Analyst at LGBT Great)

    Shreyas Dutta

    Research Analyst at LGBT Great


    Shreyas is an Insights and Content Analyst at LGBT Great, where he supports the delivery of a wide range of research and insights projects. Having recently completed an MA in International Relations from the University of Essex and a BSc in Economics at Symbiosis International University Pune, India, Shreyas is particularly interested in LGBTQ+ policy and current affairs. After completing his BSC, he co-founded Economikly, an open-access research platform designed to help underrepresented students publish research and gain knowledge with no monetary barriers.Before joining LGBT Great, Shreyas worked with Ogilvy in their account management department and gained experience at Routes2Roots, an India-headquartered NGO working to improve access to cultural exchange programs. He is a proud member of the LGBT+ community and has been heavily involved in public lobbying and activism for LGBT+ rights and inclusion in India.

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